Friday, 9 March 2012

Audience Profile


Before we conducted research on our audience we had a brief idea of what ages we wanted our target audience to be this was mainly 16-18 year olds. So with this idea we conducted research in the form of a questionnaire and find out exactly what our audience wanted and expected to see from the opening of our slasher film.
From our results we agreed that our film would be both genders- male and females. We also expanded the age and decided that our target audience would be 16-25 year olds.  This is good because having a wider age range means that there can be a broader range of ideas.  From our questionnaire we found that the majority of the people who we asked go to the cinema at least once a month. Out of the 20 people that we asked only 5 chose horror as their favorite genre and the two most popular films in the genre were ‘Texas Chain Saw Massacre’ and ‘Scream’.
In our film the things the things that the audience said that they expected to see was male killer, female killer, young female victim, a survivor and a group of victims out of these options the most expected was a male killer and the least was a female killer.  The colours the audience most expected to see were red, black, grey and white and from our earlier research red, white and red are the three stereotypical colours used in slasher horror films. Another thing that our audience said that they expected to see in a slasher horror film was the setting to either be in a secluded house or a forest/ woods, these are also stereotypical settings for slasher horror films. We also asked the typical props they would expect to see and the two most popular were a knife and mask, also our audience said that the typical kind our music they would expect to hear in a slasher horror film was eerie music. As for the type of text used on screen were mainly big and bold such as ‘capitals’ and also ‘bank gothic’.
Next we asked the our audience weather they liked the plot/ narrative to be revealed at the beginning of the film be a voice over or narrative and the majority if the audience said no they wouldn’t there reasons for this was because; they prefer a surprise and also they find it annoying for too much to be revealed but the other 40% that said yes said this is because; they like to know what to expect, also they like to be explained to what’s happening.
Finally the type of factors our audience said they expected to build the suspense of a slasher horror was mainly the music and lighting.
Overall our audience expect mostly the usual stereo typical features that we would normally find in a slasher horror film such as knifes, masks, the colours black red and white also the setting to be in a secluded area but doing this questionnaire has helped us understand more of what our audience expect and want to see also who are audience exactly are which are males and females from ages 16-25.

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